Ugnayang pangmalda
Ing Ugnayang pangmalda (public relations o PR) ing dapat a pamanibala king pamikalat ning impormasyun pilatan ning indibidwal o between an individual or aguman o organisasyun ampo ing malda o publiku (public).[1] Malyaring iyabe king ugnayang pangmalda ing aguman o individual a miraras king malda kapamilatan ning pamangamit kareng paksang pangpublikung interes ampong balitang e mangaylangang diretsung pamamayad.[2] Ing parasan o kapagnasan ning ugnayang pangmalda ya pin ing pamagkumbinsi king malda o publiku, deng mamuhunan (investors), kasosyu (partners), empleadyu, ampong reng aliwang sektor a maki interes keting mika partikular a pamalak o paglalawe tungkul kaniti, deng kayang manibala, produktu, o desisyung pampulitika. Kayabe la kareng aktibidad a makaugne keti deng pamagsalita kareng kumperensya, pamanyambut galal king industria, pamakiugnayan kareng pahayagan, ampong komunikasyun kareng empleyadu.[3]
Dalerayan
mag-edit- ↑ Grunig, James E. and Hunt, Todd. Managing Public Relations. (Orlando, FL: Harcourt Brace Jovanovich, 1984), 6e.
- ↑ Seitel, Fraser P. The Practice of Public Relations. (Upper Saddle River, NJ: Pearson Prentice Hall, 2007), 10e.
- ↑ Rubel, Gina F., Everyday Public Relations for Lawyers, Doylestown, PA: 1 ed. 2007, ISBN 978-0-9801719-0-7
Karagdagang babasan
mag-edit
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- A History of Public Relations Archived Juniu 2, 2010 at the Wayback Machine, from The Institute for Public Relations
- Scott Cutlip (1994) The Unseen Power: Public Relations: A History, Lawrence Erlbaum Associates ISBN 0-8058-1464-7 .
- Scott Cutlip (1995) Public Relations History: from the 17th to the 20th Century, Lawrence Earlbaum Associates ISBN 0-8058-1780-8 .
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